全民突击2019最新版本|全民突击兔女郎去衣|
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SCRM Omni-channel Integrated Marketing Solution<br />全渠道整合营销解决方案
09:05 AM
SCRM Omni-channel Integrated Marketing Solution
全渠道整合营销解决方案

• Data-driven +continuous Interaction, omnichannel connectivity to users, online and offline unified user experience, accurate user portraits, enhanced user loyalty, scene-based data, precision marketing
• 数据驱动+持续交互、与用户的全渠道连接、在线和离线统一用户体验、准确的用户肖像、增强的用户忠诚度、基于场景的数据、精确的营销
• Customized SCRM solution omni-channel connectivity to customer touch-points, build customer loyalty program and data driven customer management
• 定制的SCRM解决方案全渠道连接到客户接触点,建立客户忠诚度计划和数据驱动的客户管理
• Integrate enterprises’online (WeChat, ecommerce, App, etc.) and offline (stores, promotion activities) user touchpoints
• 整合企业线上(微信、电子商务、应用等)和线下(商店、促销活动)用户接触点
• Implement full-trip user operations from acquisition to retention to ongoing value exploration
• 实施从收购到保留到持续价值探索的全程用户运营
赞助商开场

Open for Sponsor
赞助商开场
Global All Content Omnichannel<br />全内容全社交全球渠道
09:30 AM
Global All Content Omnichannel
全内容全社交全球渠道

 

Lu Guo, Founder & CEO, Shopal; Former Vice President of Digital Ecommerce @ Johnson & Johnson
郭璐,前强生电子商务部副总,创始人&首席执行官,小店宝
Integrate Uni Data to Promote Ecommerce Sales Growth<br />整合统一数据,促进电子商务销售增长
10:50 AM
Integrate Uni Data to Promote Ecommerce Sales Growth
整合统一数据,促进电子商务销售增长

• Data cues, customized e-commerce;
• 数据提示、定制电子商务;
• Resource integration, Uni closed loop;
• 资源整合,单闭环;
• Integrate data, find out sources of e-commerce growth,
upgrade e-commerce strategies
• 整合数据,找出电子商务增长的来源,升级电子商务战略

Cindy Shen,Head of digital marketing,Dyson
Cindy Shen,市场营销负责人,戴森
Panel Discussion<br />小组讨论
13:30 PM
Panel Discussion
小组讨论

In 2019, China's e-commerce has opened its borders, directly reached the global international direct mail, all-red e-commerce traffic distribution. What does this mean for international brands when the world can instantly deliver goods to Chinese consumers? How does China's digital traffic and transactions work? How does China's business department integrate with the world?
2019年,中国电商打开了国界,直接触达全球国际直邮,全红人电商流量分配。这对于国际品牌,当全世界都可?#36816;?#38388;发货给中国消费者,这到底意味着什么?中国的digital流量和交易到?#36164;?#22914;何打通的?中国的事业部如何和国际接轨?

Moderator:Nicole J. Yang ,CEO of Enabling Eco Cloud, Chief Marketing Officer of Secoo Group
主持人:杨静怡,寺库集团赋能生态云 CEO,首席营销官
Panelists: Qian Li, Marketing Director, YISHION Group
小组成?#20445;?#26446;千,市场营销总监,?#28304;?/div>
Molly Liu,VP for Digital Innovation,Starbucks
刘文娟,数字创新副总裁,?#21069;?#20811;中国
Freya Peng, Head of China Digital Innovation Center
彭雅瑞,玛氏中国数字化创新?#34892;?#24635;监
Farrukh Shad, Senior Vice President of Retail Strategy and E-commerce, Schneider
Farrukh Shad, 零售战略和电子商务高级副总裁, 施耐德
Liana Yu,Digital Marketing Director,Abbott Nutrition China
余佳娜,数字营销总监,雅培中国营养品业务部
How to Create Seamless Customer Experience Based on Consumer's Digital Interaction Willingness<br />基于消费者数字化交互意愿如何打造线上下无缝式差异化的客户体验
14:50 PM
How to Create Seamless Customer Experience Based on Consumer's Digital Interaction Willingness
基于消费者数字化交互意愿如何打造线上下无缝式差异化的客户体验

  

May CheVice President Marketing, Volvo Group
车艳华营销副总, 沃尔沃
Entertainment Marketing & Social Communication Best Practice<br />娱乐营销&社交传播之道
15:55 PM
Entertainment Marketing & Social Communication Best Practice
娱乐营销&社交传播之道

  

Qian LiMarketing Director, YISHION Group
李千市场营销总监,?#28304;?/em>
Return to Consumer Brand Growth<br />回归消费者的品牌增长
16:40 PM
Return to Consumer Brand Growth
回归消费者的品牌增长

Faced with the magnificent Chinese market, no enterprise
has absolute security. In the past 30 years in China, P&G, a global cosmetics
面对波澜壮阔的中国市场,没有哪个企业保有绝对的安全。
giant, has fallen into two growth troughs: in 1997, it was
attacked by carved cards of national cosmetics enterprises, and in 2014, with the rise of middle class, the line of big brands is unsustainable. Two lows and two leaps. What
makes P&G refresh itself repeatedly and achieve
discontinuous growth?
在华30年,全球日化巨头宝洁曾先后两度陷入增长谷底:1997 年,遭遇国民日化企业雕牌狙击;2014年,中产崛起,大品牌路线难以为继。两度?#32479;保?#20004;度跨越。是什么让宝洁屡屡刷新自我,实现非连续性增长?当中国消费市场进入更加复杂、多元的分级时代,经典HBG理论还有效吗?
When China's consumer market enters a more complex and
multi-level era, is the classical HBG theory still effective?
Faced with the rising new channels and new media, how can
enterprises choose between nine and one, insight into the
new 24 hours can complete learning vitality?
面对崛起的新渠道、新媒体,企业如何舍九取一,洞见24小时内可完整学习的新生力?

Yabin HePresident of BraunInnovative Investment in Greater China& Consumer Insight, P&G
何亚彬,大中华区博朗&创新投资&消费者洞察部总裁,宝洁
Personalized Marketing in the age of AI and the Trend of Digital Marketing in the next few years<br />人工智能(AI)时代的个性化营销及未来几年的数字营销趋势
17:25 PM
Personalized Marketing in the age of AI and the Trend of Digital Marketing in the next few years
人工智能(AI)时代的个性化营销及未来几年的数字营销趋势

 

Lilly Yip, Head of Marketing, Beverage, PepsiCo Greater China
叶莉,百事可乐大中华区市场总监
B2C Ecommerce Market Overview and Experience Sharing<br />B2C电子商务市场概述与经验分享
09:05 AM
B2C Ecommerce Market Overview and Experience Sharing
B2C电子商务市场概述与经验分享

  

Farrukh Shad, Senior Vice President of Retail Strategy and E-commerce, Schneider
Farrukh Shad, 零售战略和电子商务高级副总裁, 施耐德 
Authenticity of Brand Marketing——User generate contents<br />消费者创造的内容—品牌营销的真实性(证据与营销相结合的“社交内容?#20445;?></a></td>
                <td width='120px'><h5>09:50 AM</h5></td>
                <td width='680px'>
                    <h5><a href=Authenticity of Brand Marketing——User generate contents
消费者创造的内容—品牌营销的真实性(证据与营销相结合的“社交内容?#20445;?/a>

  

Ruthia WongGM, E-commerce, Greater China, Infant and Child Nutrition, ReckittBenckiser
王月欢婴儿与儿童营养电商总经理,利洁时
Brand crossover marketing volume, effect, favorable impression 1+1>3 <br />品牌跨界营销 声量、效应、好感度1+1>3
10:55 AM
Brand crossover marketing volume, effect, favorable impression 1+1>3
品牌跨界营销 声量、效应、好感度1+1>3

What brand problems are solved by crossing boundaries?Imaginative cases
什么样的品牌问题靠跨界解决?脑洞大开的那些案例

Eva Jin, Senior Brand Marketing Manager of Unilever
金益资深品牌市场经理,联合利华
Michelle Jiang,Creative Marketing GM,KOURPAR (Beauty and Healthy Sleep Solutions Head of Marketing,Former Philips)
蒋?#20445;?#24066;场创意营销总经理,凯派(大中华区健康事业部市场负责人,前飞利浦)
Digitalization of Employee Communications, Volvo Car Practice Sharing<br />员工沟通数字化,沃尔?#21046;?#36710;实践分享
11:45 AM
Digitalization of Employee Communications, Volvo Car Practice Sharing
员工沟通数字化,沃尔?#21046;?#36710;实践分享

  

Michel ZHAO Qin, Vice President, Corporate Communications, Volvo Cars
赵琴,沃尔?#21046;?#36710;公司传播副总裁
Reconstructing“Brand-Customer”Relations—How to do Precision marketing in Traditional FMCG Industrials<br />重构品牌—顾客关系,传统快消行业如何做好精准营销
13:15 PM
Reconstructing“Brand-Customer”Relations—How to do Precision marketing in Traditional FMCG Industrials
重构品牌—顾客关系,传统快消行业如何做好精准营销

  

Brian Chau,General Manager, eCommerce China ,The Coca-Cola Company
Brian Chau,电子商务中国区总经理,可口可乐公司
How to Create a High-touching Short Video for Branding Promotion<br />营销内容视频化——品牌如何做好短视频营销
14:00 PM
How to Create a High-touching Short Video for Branding Promotion
营销内容视频化——品牌如何做好短视频营销

  

Siqi LiuVice President of Commercial ProductsByteDance
刘?#35745;耄?#21830;业产品副总裁,字节跳动
Digital Transformation with Consumers Centric<br />以消费者为核心的数字化转型
15:15 PM
Digital Transformation with Consumers Centric
以消费者为核心的数字化转型

 

Rebecca WangHead of E-commerceNestle China
王雷电商负责人?#36171;?#20013;国 
Maximizing ROI by Multi-Channel Marketing Mixture<br />多渠道营销组合最大化ROI
16:00 PM
Maximizing ROI by Multi-Channel Marketing Mixture
多渠道营销组合最大化ROI

  

 Vicky Song,Ecommerce Marketing Lead ,Mondelez
宋晓雯,电子商务高级品牌经理,亿滋食品企业管理(上海)有限公司 
Capture ROI Success: KPI Setting for Digital Marketing<br />获取ROI成功:为数字营销设置KPI
16:45 PM
Capture ROI Success: KPI Setting for Digital Marketing
获取ROI成功:为数字营销设置KPI

  

Eric Li, Senior Director of PA & Marketing Service, Abbott China Nutrition
李浩PA &营销服务高级总监,雅培中国营养有限公司
Brand Digital Trend & Strategy for 2019<br />2019年品牌数字化趋势与战略
09:05 AM
Brand Digital Trend & Strategy for 2019
2019年品牌数字化趋势与战略

If you think 2018 was an explosive year for digital strategy and marketing, brace yourself for 2019. As impulsive and as volatile your work can be, 2019 will be even more challenging and test your ability to avoid erratic decisions, identify what's critical for your business and what you can ignore. As key technologies mature and as user behavior follows, these are the trends you should keep in mind for 2019 and beyond
如果你认为2018年是数字战略和营销爆炸性的一年,那就为2019年做好准备。由于你工作的冲动性和波动性,2019年将更具挑战性,测试你避免不稳定决策的能力,找出对你的业务至关重要的和你可以忽略的。随着关键?#38469;?#30340;成熟和用户行为的发展,您应该记住2019年及以后的趋势。
● Block Chain
● 区块链
● 3D, VR And IoT Carry Momentum
● 3D、虚拟现实和物联网?#24615;?#21160;力
● UX Becomes CX
● UX变为CX
● Content Strategy Evolves
● 内容策略演变

Open for Sponsor
赞助商开场
The Investors’Will behind the Digital Marketing<br />数字营销背后的投?#25910;?#24847;愿
09:50 AM
The Investors’Will behind the Digital Marketing
数字营销背后的投?#25910;?#24847;愿

The macro economy determines the trend of the industry, thereby affecting the decision-making of those representing capital in the market: investment or contraction, research and development of new products or continued sales, using traditional marketing or digital marketing. If digital marketing is used, in what way, to what extent, the ultimate goal of achieving digital marketing and the risks that need to be avoided are deeply affected by the will of the capital. 
宏观经济决定了该行业的趋势,从而影响决策的那些代表?#26102;?#24066;场:投资或收缩,研究和开发新产品或继续销售,使用传统的营销或数字营销。如果使用数字营销,通过什么方式,到什么程度,实现数字营销的终极目标和风险需要避免深感受到?#26102;?#30340;意志的影响。

Kris Tan, Head of Marketing& Business Development , CNH
谭征,亚太区工程机械市场与业务拓展总监, 凯斯纽荷兰(中国)管理有限公司
B2B E-Commerce Marketing Way<br />B2B电商营销之道
10:55 AM
B2B E-Commerce Marketing Way
B2B电商营销之道

l Top Strategies of B2B Enterprise E-Commerce
l B2B企业电商的顶层策略
• Who should the company press the button of e-commerce?
公司中应该“谁”来按下电商这个开关?
• Whose cheese did the e-commerce start?
启动电商到底动了谁的奶酪?
• Is E-commerce of B2B enterprises for brand effect or transaction?
B2B企业的电商究竟是为了品牌效应还是为了成交?
• How should flagship stores, franchised stores, franchised stores and different types of stores be laid out?
旗舰店,专卖店,专营店,不同的店?#35752;?#31867;究竟该如何布局?
l Business Strategy of B2B Enterprise E-Commerce
l B2B企业电商的运营策略
• Products: The choice of e-commerce products? Is it necessary to supply e-commerce exclusively? What is the meaning of the explosion?
产品:电商产品的选择?电商专供有没有必要?爆款的意义?
• Drainage: On-line, off-line, in-station and off-station - how should channels be integrated? Is the flow dividend of industrial e-commerce still there? Social Opportunities and Challenges for Industrial E-Commerce?
引流?#21512;?#19978;线下站内?#23601;?mdash;—渠道该如何整合?工业品电商的流量红利还在不在?Social对于工业品电商的机会与挑战?
• Conversion: Determine your main battlefield with your competitors - Customer Journey for Industrial Products Customers? How to avoid price war in e-commerce? How to increase conversion through technical customer service?
转换:决定你和竞争对手的主要战场——工业品客户的购买旅程(Customer Journey)?如何避免电商内的价格战?如何通过?#38469;?#23458;服增加转换?
l KPI and Daily Management of E-commerce in B2B Enterprises
l B2B企业电商的KPI与日常管理
l E-Commerce Campaign Example Sharing
l 电商?#36947;?#20998;享

Benny Xu,Marketing Director of Greater China and Southeast Asia , Tektronix
徐贇,大中华及东南亚区市场总监, 泰克科技
Yo It's my turn now, how to build B2B marketing program with B2C mindset? This is my debug report<br />终于轮到我:用B2C?#22025;?#26469;做B2B的市场活动,这是我的?#28304;?#25253;告
11:40 AM
Yo It's my turn now, how to build B2B marketing program with B2C mindset? This is my debug report
终于轮到我:用B2C?#22025;?#26469;做B2B的市场活动,这是我的?#28304;?#25253;告

A debugging report on how to manage your marketing programs in B2B world base on the B2C concepts. In this report, I will demonstrate the learning process and adaption I’ve made in the B2B world, and the result of several successful marketing programs sharing. The process was not an easy one – from agency to in house, from a B2C world to B2B world, but I’m sure the experience should inspire you in some way. 
这是一份?#28304;?#25253;告—如何将中国的to C行业的?#22025;?#21644;经验运用在to B行?#36947;鎩?#22312;这份报告中,作者将展示在to b行业中的学习成本,以及?#22025;?#26041;式的转变过程,最后也会分享一些比较成功的案例给大家做分享。这是一份血泪史的报告,如何从乙方到甲方,从to c到to b的行业过程和经验,希望能给大家带来一些思考上的启发。
 

Phil Ting,Senior Digital Marketing Manager,3M
丁延喆, 高级数字营销经理,3M 
Panel Discussion<br />小组讨论
13:30 PM
Panel Discussion
小组讨论

1)how to persuade leaders to increase investment in digital marketing?
1)怎样说服领导在数字化营销方面增加投入?
2) how can we effectively influence our customers in digital marketing?
2)数字营销中如何让我们能有效影响我们的客户?

Moderator:Phil Ting,Senior Digital Marketing Manager,3M 
主持人:丁延喆, 高级数字营销经理,3M
Christian KARNER, VP Business Unit Automotive Aftermarket,China,MANN+HUMMEL (China) Co., Ltd.
Christian KARNER ,中国汽车售后市场副总裁,曼·胡默尔公司
Kris Tan, Head of Marketing& Business Development, CNH
谭征,亚太区工程机械市场与业务拓展总监, 凯斯纽荷兰(中国)管理有限公司
Fupeng Zhang, Associate Director, Wireless Network Marketing Operation Department, Huawei
张福鹏无线网络营销运营部副总监, 华为
Stephen Bai, Digital Marketing Director,Philips Consumer Lifestyle China
Stephen Bai, 中国消费者洞察部数字营销总监,飞利浦
LinkedIn?on?LinkedIn?-?Our?Content?Marketing?Best?Practice<br />领英之内容营销最佳实践
14:30 PM
LinkedIn?on?LinkedIn?-?Our?Content?Marketing?Best?Practice
领英之内容营销最佳实践

  

Xiaodan Zhou, Head of Marketing, Marketing Solutions, 
Greater China,LinkedIn
周小丹,领英中国营销解决方案市场负责人
Does digitalization work in the pharmaceutical industry?<br />数字化在医药行业中的道与术?
15:40 PM
Does digitalization work in the pharmaceutical industry?
数字化在医药行业中的道与术?

    

Angela Xu,Chief Marketing Officer,Eli Lilly China
徐莉坚,首席营销官,礼来中国
5G Business & Omni-channel Data Driven New Brand Marketing<br />5G业务和全渠?#26391;?#25454;驱动的新品牌营销
16:25 PM
5G Business & Omni-channel Data Driven New Brand Marketing
5G业务和全渠?#26391;?#25454;驱动的新品牌营销

• Achieve end-to-end enabling with full-scene and full-platform capabilities
• 通过全场景和全平台功能实现端到端启用
• Discover data value, acquire new customers,optimize target groups, select contents, and optimize sales process
• 发现数据价值,获取新客户,优化目标群体,选择内容,优化销售流程

Fupeng Zhang, Associate Director, Wireless Network Marketing Operation Department, Huawei
张福鹏无线网络营销运营部副总监, 华为
From Art to Science, Building a New Marketing Ecosystem<br />?#29992;?#20307;体验到营销实效——如何打造从广告到销售的营销闭环, 从艺术到科学构建营销新生态
17:10 PM
From Art to Science, Building a New Marketing Ecosystem
?#29992;?#20307;体验到营销实效——如何打造从广告到销售的营销闭环, 从艺术到科学构建营销新生态

    

TBD, Tencent Ads
TBD,腾讯广告
Software applications for the digital cloud<br />数字化云端的软件应用
09:05 AM
Software applications for the digital cloud
数字化云端的软件应用

  

Michael Chen, Head of Digital Marketing ,GE Healthcare
陈恩玮, 数字营销负责人,通用医疗
Customer Experience Innovation - Guiding Consumers to Use Data to Create Value which Meets Their Needs. <br />客户体验创新——引导消费者使用数据创造满足他们需求的价值。
09:50 AM
Customer Experience Innovation - Guiding Consumers to Use Data to Create Value which Meets Their Needs.
客户体验创新——引导消费者使用数据创造满足他们需求的价值。

  

Echo Qu,Segmentating Director  of EcoBuilding Building Unit,Schneider
曲婵娟,能效及楼宇事业部行业市场总监,施耐德
The Growth Path of B2B Social Media Marketing<br />B2B社交媒体营销的增长布局
10:55 AM
The Growth Path of B2B Social Media Marketing
B2B社交媒体营销的增长布局

  

Christian KARNER, VP Business Unit Automotive Aftermarket China,MANN+HUMMEL (China) Co., Ltd.
Christian KARNER ,中国汽车售后市场副总裁,曼·胡默尔公司
B2B Content Marketing<br />内容营销
11:40 AM
B2B Content Marketing
内容营销

  

Robert Xu, APAC Communications Director, Honeywell Aerospace
徐迎兵亚太地区的对外联络部总监, 霍尼韦尔
Panel Discussion<br />小组讨论
13:30 PM
Panel Discussion
小组讨论

1)The B2B marketers who bear the pressure of growth should accept the integration and explore innovative marketing, or return to the essence of marketing and dig into the core users
1)承担增长压力的B2B营销人,是接受融合探索创新营销,还是回归营销本质深挖核心用户
2)Internal and External Cooperative Enabling Enterprise Marketing ROI Growth
2)内外部协同赋能企业营销ROI增长

Moderator: Chong Wu, Communications Director for Asia Pacific, Performance Materials and Technologies, Honeywell
Moderator: 吴翀, 亚太地区性能材料和?#38469;?#20256;播总监, 霍尼韦尔
Bill Yue,Asia Semiconductor Communication
乐大桥,半导体事业部亚太区市场传播总监,德州仪器
Amber Wang, Head of Johnson & Johnson Innovation, Asia Pacific
王丹, 亚太区创新负责人, 强生
Jay Jiang,Vice President, Corporate Communications,Bosch (China) Investment Ltd - Shanghai
蒋健,企业沟通副总,博世(上海)投资有限公司
Live broadcast-a new way todo webinar in B2B<br />工?#36947;?#20135;品玩转“直播”
14:40 PM
Live broadcast-a new way todo webinar in B2B
工?#36947;?#20135;品玩转“直播”

  

Bill Yue,Asia Semiconductor Communication Director,Texas Instruments
乐大桥,半导体事业部亚太区市场传播总监,德州仪器
Content e-commerce and social E-commerce<br />内容电商与社交电商
15:55 PM
Content e-commerce and social E-commerce
内容电商与社交电商

    

Bin Chen,China B2B Sales General Manager,Shell
陈斌,中国B2B销售总经理,壳牌
Digital?Driven?Business?Model?in?Chemical?Industry<br />化工行业数字驱动的商?#30340;?#24335;
16:40 PM
Digital?Driven?Business?Model?in?Chemical?Industry
化工行业数字驱动的商?#30340;?#24335;

  

David Chen,Head of Digitalization Evonik GCR
陈愚,数字化负责人,赢创
B2B Website & SEO/SEM<br />网站与SEO优化
17:25 PM
B2B Website & SEO/SEM
网站与SEO优化

● Website optimization to Collect efficient market information
● 网站优化,收集有效的市场信息
● How to Apply the Search Engine Optimization (SEO) to promote in the internet
● 如何应用搜索引擎优化(SEO)在互联网上推广

TBDAlibaba
TBD阿里巴巴
?
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